The course is designed to equip students with the requisite knowledge in communication and relationship building with the individual customer and the business as a customer. At the end of the course students should be able to:
a. Use non-verbal communication effectively
b. Communicate effectively using a range of communication formats
c. Analyze and interpret oral, written and graphical information accurately
d. Produce a range of graphs, tables and charts from raw data
e. Understand the characteristics and use of above-the-line promotion tools
f. Describe how technology development is affecting customer communications
- Teacher: Rudolph Asomaning
- Teacher: Emmanuel Bamfo-Agyei