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Business and Public Administration

MARKETING II

The following are the topics to addressed under this program.

Chapter One

New product development and Product Life cycle

1.1 Innovation and new-product development strategy

1.2 Why new product development is risky

1.3 Why do new products fail?
1.4 What influences new-product success?

1.5 New product development (NPD) process

·         Idea generation

·         Idea screening

·         Concept development and testing

·         Marketing strategy

·         Business analysis

·         Product development

·         Test marketing

·         Commercialization

1.6 Product Life Cycle (PLC) and their Marketing Implication

 

Chapter Two

Price

1.1  PRICE AND THE MARKETING MIX

1.2  PRICING OBJECTIVES

1.3  FACTORS AFFECTING PRICING DECISIONS

1.4  PRICING STRATEGIES

 

Chapter three

Place (Distribution)

1.1The nature of channels of distribution

1.2 Channel constraints

1.3 Channel Alternative

1.4 Marketing Logistics

 

Chapter Four

Promotion

1.1  introduction

1.2  communication process

1.3  developing effective communication

1.4  setting promotional budgets

1.5  Nature of Promotional tools

1.6  Designing promotional Mix Strategy


MANAGING AND SECURING SUPPLIES

Every organization, big or small, depends on materials and services from other organizations to varying extents. These materials and services are obtained through exchange of money and the physical arrangement of it all. In many manufacturing organizations, the cost of materials alone happens to range from 40 % to 60 % of the total expenditure. Obviously, better management of material is expected to ensure a reduction in the overall cost of operation and smoothness in the supply of inputs.  This requires a well-coordinated approach towards various issues involving decision making with respect to materials.

RESEARCH METHODOLOGY

The course leads students to acquire the techniques for conducting research. Areas covered in this course include: Research skills, Research methods and creative thinking, Relationship with supervisor and interaction with research groups, Research presentations and requirements of a good dissertation and technical writing skills

QUANTITATIVE METHODS II

This course is designed to provide students with the basic mathematical or statistical techniques needed for business decisions. It exposes students to the presentation of the results of mathematical and statistical analysis in a form suitable for management decision-making. It also introduces students to computation, explanation and use of financial and other numerical data in financial decisions.

The aim of the course is to provide the platform for students in understanding various types of quantitative techniques needed for decision making in corporate and other organizations.


PROCUREMENT ETHICS